IBM case study

Design Workshop, User Journeys, UX Design, UI Design

IBM expanded their newsletter subscription offerings and approached our team to redesign the subscription journey for both logged-in users with IBM accounts and new users without one. We were presented with an exciting challenge: what was once a simple process of subscribing to a single newsletter would no longer be sufficient. We wanted to allow users to select a unique combination of newsletters tailored to their interests and needs, while keeping the journey simple and streamlined to avoid drop-off along the way.

Our team conducted a workshop to understand the current and desired process, pain points, and key functionality. We designed a solution for email subscription and mapped out a future-state experience featuring a more robust user hub — one that would allow users to manage their profile and discover, save, and share IBM content.