Verizon
Verizon Case Study
Design Workshops
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UX Design
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UI Design
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Email Design
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Design Workshops 〰️ UX Design 〰️ UI Design 〰️ Email Design 〰️
Introduction
I served as lead designer for all of Verizon Business' B2B Growth and CRM email campaigns, as well as the redesign of several Verizon Business web pages, over the course of three years. During my time working with Verizon, I produced and hosted several thought leadership and design strategy workshops with our clients to examine current processes, identify pain points, and explore future design opportunities.
Web Design
After a major Verizon rebrand, I guided our team through applying the new visual identity to our designs — not once, but twice: first during the initial rebrand, and again after a refresh just a year later. I was tasked with redesigning dozens of Verizon’s web pages to align with their updated brand. A significant design effort during my time with Verizon was the redesign of their State and Local Government landing page. The original page was overwhelmed with content, making it difficult for users to find what they were looking for. Working closely with the client, copywriters, and our product manager, I completely restructured the page with a careful eye on content strategy, resulting in a simpler, more streamlined user experience. This redesign came early in Verizon's rebranding process. Without an updated design system in line with the rebrand, I played a key role in defining how the new brand identity would translate to Verizon Business' web components.
Email design
Verizon’s B2B CRM and Growth emails were poorly designed and receiving less than ideal conversion rates. Verizon came to our team to improve their email strategy and design. I led design efforts across roughly 50 email campaigns, managing a design team while also contributing as a designer on many campaigns myself. Throughout my time working with Verizon, I collaborated closely with clients, strategists, copywriters, and engineers to build thoughtful email strategies with improved user conversions.
